Hello, I am Mariana, a Senior Product Designer & Service Designer based in Milan.
With 13+ years of professional experience, with a strength in User Experience and Design Thinking approach on digital products and services. I am a Service Design evangelist, enthusiastic about holistic thinking and systemic approaches to problem solving. I work at the intersection of Experience Design, Research & Strategy, creating new solutions based on research methods, creative problem solving and collaborative design methods to design services, experiences and systems. I am passionate about designing meaningful experiences and services for people.
Being a Brazilian with Japanese heritage, who grew up in a diverse cultural environment, made me curious about different cultures and about understanding deeply how people think and interact with products and services. Understanding people allows me to design new products experiences and be able to strategize and design human-centered solutions, which are empathetic to both user and business' needs.In my life, I’ve always pursued meaningful projects and innovative solutions and I’m most inspired by people's stories. I work in projects ranging from user research, designing prototypes and testing concepts; I have experience collaborating side-by-side with product managers and developers.
Moreover, I am part of the global leadership team for Ladies that UX as the EMEA Director. Ladies that UX is a global, friendly, warm, understanding, and inclusive community of amazing and creative women that work with UX. Our goal is to push the UX boundaries and promote female skill and talent.
Being a Brazilian with Japanese heritage, who grew up in a diverse cultural environment, made me curious about different cultures and about understanding deeply how people think and interact with products and services. Understanding people allows me to design new products experiences and be able to strategize and design human-centered solutions, which are empathetic to both user and business' needs.In my life, I’ve always pursued meaningful projects and innovative solutions and I’m most inspired by people's stories. I work in projects ranging from user research, designing prototypes and testing concepts; I have experience collaborating side-by-side with product managers and developers.
Moreover, I am part of the global leadership team for Ladies that UX as the EMEA Director. Ladies that UX is a global, friendly, warm, understanding, and inclusive community of amazing and creative women that work with UX. Our goal is to push the UX boundaries and promote female skill and talent.
Other cool stuff
Ladies that UX in English podcast: an episode about me and what I do for the community
Ladies that UX in English podcast: interviewing the amazing Content Designer Rachel McConnell
Ladies that UX in Portuguese podcast: an episode about making a career in UX abroad and talking about living in Italy as a designer
Relevant EXPERIENCE
2021 - Currently
Everli
— Working as a Senior Product Designer responsible for the Shopper App
— Conducted user interviews
— Redesign of the product to address the business goal of recapturing the consumer market
— Organised and facilitated design workshops
— Working directly with product managers on strategy and planning for the roadmaps
— Working with front-end and back-end developers to implement the designs: hand-off and design review
— Conducted user interviews
— Redesign of the product to address the business goal of recapturing the consumer market
— Organised and facilitated design workshops
— Working directly with product managers on strategy and planning for the roadmaps
— Working with front-end and back-end developers to implement the designs: hand-off and design review
2018 - 2021
Spindox
— Working as a Senior Service & Interaction Designer at Consultancy
— Service Design lead, responsible for bringing Service Design and Design thinking methologies to Spindox and Experience Business Unit projects.
— Service design consultancyUser research
— Planning and facilitating co-design sessions and processes
— Strategy and user experience design applied to various fields for companies across multiple segments (telco, luxury automotive, retail, energy, banking, and others), working on human processes and improving experiences.
— Service Design lead, responsible for bringing Service Design and Design thinking methologies to Spindox and Experience Business Unit projects.
— Service design consultancyUser research
— Planning and facilitating co-design sessions and processes
— Strategy and user experience design applied to various fields for companies across multiple segments (telco, luxury automotive, retail, energy, banking, and others), working on human processes and improving experiences.
2017 - 2018
Art Stories
— Working as a UX/ UI Designer building apps for kids on art, history and culture heritage.
— Responsible for the games interactions, creating wireframes and user interfaces, visual design for communication media and creating the strategy plan between developers and illustrators.
— Responsible for the games interactions, creating wireframes and user interfaces, visual design for communication media and creating the strategy plan between developers and illustrators.
2016
ELSE Corp
— Working as a Interaction Designer building experiences for Virtual Retail platform & experience in a physical retail space, which included the Virtual Boutique 3D app (both user experience study and interface), the Virtual Catalogue 3D app design and the 3D Product Configurator
— Research and envision new experiences and scenarios on personalised clothing and footwear
— Research and envision new experiences and scenarios on personalised clothing and footwear
2014 - 2015
Tanlup
— Working as a UX/UI Designer for marketplace
— Responsible for the new user experience and interface design of the marketplace checkout, including interviews with Tanlup's customers to improve the experience on the platform and for developing the new brand. I also worked directly with the marketing team creating strategy plans to improve the service with customers.
— Responsible for the new user experience and interface design of the marketplace checkout, including interviews with Tanlup's customers to improve the experience on the platform and for developing the new brand. I also worked directly with the marketing team creating strategy plans to improve the service with customers.
Other experiences
Ladies that UX — EMEA Director
2020 - Currently
Ladies that UX is an award-winning global community of women that work within UX, active in 85+ cities worldwide
Ladies that UX Milan — Chapter Lead
2019 - Currently
Responsible for all the activities regarding the Milan chapter
Ladies that UX in English — Podcast Manager
2023 - Currently
Responsible for the activities of the podcast in English of Ladies that UX
Interested in working together?
I'd love to hear from you.
